The most important of these are: increased sales, competitiveness in multiple markets, higher profits and reduced risk of being present in only one market. Exports help you build global competitiveness as well as a greater reputation in the domestic market.
Exports from the Republic of Northern Macedonia are a significant driver of increasing production capacity on the domestic market. About 80 percent of the exports of the Republic of Northern Macedonia are made in 10 countries, including the member states of the European Union, as well as Serbia and Kosovo. This percentage also includes the share of exports made by foreign companies that use state subsidies. Of the member states, exports to Germany are the largest, accounting for more than 40% of total exports. Most of the products exported from Macedonia are: textile lin products, bulk wine, parts for the automotive industry, steel, electro metal products, tobacco and others.
In order to start exporting, it is necessary to make strategic decisions regarding:
Possession of information on communication infrastructure
Successful export companies always have innovation-oriented management, think globally, and believe in the forces of market and competition. You will be considered a successful exporter if you have been successful in the domestic market before and have a product that can hardly be copied by another company, which gives it uniqueness and greater importance and reliable sales.
One of the main drivers for successful entry into the foreign market is promotion, and this is achieved through participation in fairs, exhibitions and conferences, which are a great opportunity to meet potential customers and consumers. More than 2,500 fairs are held each year around the world, so your chances for this type of presentation are almost limitless.
The conditions for trade, ie export and import on the international market are regulated by a series of regulations. The World Trade Organization, of which our country is a member, was established to ensure the highest possible level of trade freedom, is to create conditions for the elimination of trade barriers between countries.
There are also so-called. free trade agreements between different groups of countries aimed at boosting their trade. The Republic of Northern Macedonia is a signatory to several such agreements, including CEFTA (agreement between Central European countries), EFTA (with Switzerland, Norway, Ireland and Liechtenstein), as well as free trade agreements with Turkey and Ukraine. With the Stabilization and Association Agreement, the relations in the trade shoulders of our country with the EU members were regulated.
To assess export readiness, answer the following questions, which will give you an idea of whether your company is export-ready:
In your business plan, you have planned the costs of developing export markets, which include market research, export market visits, product samples for potential partners, brochures, website, etc.
a. Yes, up to 10,000 euros
b. Yes, up to 5,000 euros
c. No, we do not provide for this purpose.
Describe the management of your company
a. Management has experience in exporting
b. Management is committed to the idea of sustainable exports
c. Management has built a good reputation when it comes to
compliance with deadlines in business deals
Mr. Management currently has no export experience
Your company has already developed promotional materials, such as product brochures, videos or catalogs.
a. They exist and are already available
b. They are in the preparation stage
c. We do not have such materials
If you answered no to most of the questions, you should not be discouraged, it means that you still need to work on your export skills.
The Sector for Support of Export Activities is at your disposal for consultations in the field of export and the difficulties you face during the export activities at the following e-mail address: email@example.com.
When deciding to export, companies need to develop export plans that will be their guides in the process of the implementation of the activities in internationalization. The most common process of planning on the export activities starts with analysis of the company itself and its capacity to export, analysis of the business environment and screening of potential export target markets as well as deciding on the ones with greatest opportunities for the exporter.
When decided on the target market, the company should choose the most appropriate entry mode and then develop suitable plans for the implementation of the marketing strategy and adoption of the elements of the marketing mix to the conditions and needs of the new markets. The most important decisions refer to the choices related to the product, distribution, promotion and pricing.
Product or service to be exported: