Invest North Macedonia should have a clear export strategy, with implementation being tailored to its needs and the chambers of commerce, clusters and associations in order to enable export companies to do better manage to conquer new markets abroad.
In order for the strategy to be clear and effective, it should be based on well-developed analysis and research on the foreign market, to offer small and medium enterprises information on the international market in order to find better and more favorable export opportunities and of course the possibility to help them make their own action plan to meet their export-oriented goals.
The importance of the Investment Strategy for Investing North Macedonia should be in four years, with the need to update every year.
In the process of preparation for the exports, the companies need to conduct a research that will help them choose a market which will contribute to the maximization of the benefits and minimization of the risks. The same research will also help the managers decide not only on the markets to enter but also on the modes of entry. When deciding on these issues, the companies need to gather information on the following parameters: